Skip to content

Navistar attempts a turnaround as ‘International Motors’

Following a rocky few decades, International hopes its new identity will help set in motion a brighter future under Volkswagen Group's Traton. By Stewart Burnett

Navistar International is undergoing its latest major rebrand. On 26 September 2024, the company announced that it would rename itself ‘International Motors’. Alongside the new name, the company has debuted a refresh of its logo and visual identity. The rebranding will officially take effect on 1 October.

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Pro
£495/year
or £49.50/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
no
OEM Tracker
no
OEM Model Plans
no
OEM Production Data
no
OEM Sales Data
no
Pro+
£1,950/year
or £195/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Team
£3,950/year
or £395/month
Up to 5 users
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Enterprise
Unlimited
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes

Related Content

Welcome back , to continue browsing the site, please click here