New Chevy slogan goes global

General Motors is introducing a new global Chevrolet brand slogan, ‘Find New Roads’. This will replace the ‘Chevy Runs Deep’ slogan that was introduced in 2010, obviously before GM announced its preference for Chevrolet over the shortened nickname. The move is part of the brand’s unified globalisation efforts. It launched its Subscribe to Automotive World … Continued

• By Megan Lampinen
• January 9, 2013