NHTSA expands testing as ADAS gains momentum

The increased safety and comfort offered by advanced driver assistance systems (ADAS) could soon make them ubiquitous in vehicles. By 2023, market data analyst Statista estimates that the North American ADAS market will be worth US$9.3bn—a 39% increase on 2021’s figure.

38,842 people lost their lives on US roads in 2020 alone—approximately 106 per day. The National Highway Traffic Safety Administration (NHTSA) states that human error is one of the most significant causes of motor crashes, accounting for 94% of incidents. Therefore, the potential for ADAS to prevent fatalities through collision warning and intervention is significant. However, as ADAS technology evolves, so too must NHTSA’s testing criteria.