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Opel targets ‘easy and playful’ retail experience

Opel speaks to Megan Lampinen about its pilot project that merges online shopping with a brick and mortar retail location within a major shopping centre

Vehicle manufacturers have been dabbling in a retail revamp for years, but progress has been slow compared to other sectors. Opel hopes to take it up a gear with a project in its home market of Germany. The CAYU ('CAar for YoU') pilot merges online shopping with a brick and mortar retail location within a major shopping centre. It kicks of 1 September 2017.

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