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Porsche: China sales struggles will continue in 2025

After mounting losses in the Chinese mass market, Western OEMs are now facing steep challenges competing in the luxury segment. By Stewart Burnett

Western automakers continue to announce lost ground in China. On 13 January 2025, Porsche reported a substantial sales decline in the world’s largest auto market for the year 2024: 56,887 units, a 28% drop from 79,283 in 2023.  

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