PSA takes softly softly approach to US entry

PSA is returning to the US market as part of a wider globalisation push under its new Push to Pass business strategy. It's not clear yet which brands will be offered, as the Groupe is developing Citroen, Peugeot and DS on equal footing these days, and the entry will be gradual - starting with car share and then expanding on from that if initial the initial response is right.