The automotive industry has seen rapid development in automated driving (AD) as well as successful uptake of advanced driver assistance systems (ADAS). However, failure to deliver on big promises as to when customers could expect Level 4 and Level 5 autonomy to deploy has left many customers and industry observers disillusioned. Autonomy still holds the potential to revolutionise the industry, but players must think carefully and respectfully about the size of the challenge ahead.
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