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For RNA, F1 is Route 1 into emerging markets

Carlos Ghosn expects the popularity of motor sport to generate brand awareness in emerging markets, writes Roger Stansfield

Russia is a challenging market for any OEM to do business, given the country’s current economic climate, but it is doubly difficult if that OEM happens to have a majority stake in the partnership which controls 74.5% of the country's largest vehicle manufacturer, AvtoVAZ.

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