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Rolls-Royce capitalises on custom luxury, invests US$370m

The expansion of Rolls-Royce Motor Cars’ Goodwood site aims to build on the success of its vehicle personalisation services. By Will Girling

Rolls-Royce Motor Cars foresees new opportunities in the luxury vehicle market. The BMW-owned brand announced on 8 January 2025 that it will invest £300m (US$370m) to expand its Goodwood manufacturing site near Chichester, UK. Upgrades are to include additional space for its “complex and high-value” Bespoke and Coachbuild projects, as well as preparation for an expanded battery-electric model range.

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