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Save the planet: make sportier cars

Emissions reduction is important in Europe, but don’t forget to make your car sellable, says Kia's Michael Winkler

Part of Kia’s success in Europe has been the popularity of the Kia cee’d, designed specifically for European markets. May 2015 saw the millionth cee’d roll off the line at Kia’s plant in Zilina, Slovakia, which exports to markets across the continent including Russia.

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