Micromobility has cemented itself as a serious trend with lasting implications for automakers. Bicycles, scooters and light mopeds all fall into this category. Shared and often free-floating, these two-wheelers can be reserved and unlocked through a smartphone app. Such services could threaten the sale of new cars in dense urban areas.
Most of the big names are diversifying their product lines in the face of new urban mobility trends, but not everyone is bullish on shared bikes and scooters just yet. The few automakers that do see promise have made sizeable investments.
SEAT’s new MO
SEAT is putting its reputation on the line with the formation of a new business unit that will be dedicated to micromobility: SEAT MÓ. The micromobility portfolio currently
