Silicon Valley start-up promises fundamental change in ADAS economics

While the industry pours massive sums of money into autonomous vehicles (AVs), there are still significant benefits to be gleaned from advanced driver assistance systems (ADAS) and SAE Level 2, 2+ and 3 features. More than 1.3 million deaths result from traffic incidents every year, and many of these can be prevented with ADAS features. A big obstacle, according to some players, is the lack of options in some of the specialised supporting technology.