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Smart no longer the CO2 saviour as Mercedes enters the EQ era

The new EQ range shouldn't prove a threat to Smart, but it will change its significance to the Mercedes-Benz Cars group, writes Megan Lampinen

Daimler's Smart brand, which debuted in the late 1990s as one of the first hip, urban and fuel-efficient vehicles, has looked better on paper than it has in reality, until now. Following a prolonged run of losses, a billion euro restructuring programme and the help of the Renault-Nissan Alliance, the division is now profitable. However, recent product shifts at Mercedes-Benz are changing its significance to the group.

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