Start-up sees ride-hail passengers as highly lucrative cargo

Any regular flyer will be well aware of the shopping experience now commonplace on an aeroplane. For some, the concept of picking out a new scent or summer look while high in the sky may be totally alien, but in-flight commerce is a common part of almost all air travel. Back on the ground, in-car commerce is beginning to emerge - and it's an exciting, fast-moving new business area.