Sub-brands not required, says Kia

The Kia brand is versatile enough to not need sub-brands, says Albert Biermann, the OEM’s head of Head of Test and High-performance Development. By Roger Stansfield

Young and fresh, Kia's versatility serves as a real - if sometimes understated - asset for the Hyundai Motor Group.

Unlike Hyundai, Kia has no

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