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Subscriptions add spice to auto retail business models

As mobility patterns change, subscription services could help traditional vehicle retailers remain relevant. Megan Lampinen talks to Ford’s subscription service, Canvas

Subscriptions are no longer just for magazines and gym membership. Alongside leasing, rental and car-sharing, subscription services are rapidly gaining ground among drivers looking for a form of temporary, hassle-free ownership. But if shoppers are lured away from traditional car sales, what impact could this have on the traditional dealership model?

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