Talent pipeline: Nio doubles down on Formula Student

The automotive industry has been struggling to attract fresh talent for years, and it has only become more difficult in the wake of new mobility trends. The evolution towards electric, connected and increasingly automated vehicles demands new skillsets where software is king. This has thrust automakers and Tier 1s into a talent war with other industries. To complete with the Apples and Googles of this world, car makers need to make engineering a sexy and exciting career prospect.