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Tapping micro trends for major benefits

Ford's Sheryl Connelly explains how micro trends may have a shorter life than traditional megatrends, but remain very relevant to strategic development

Developments in the automotive industry will be shaped by a handful of micro trends in the next few years, and Ford is positioning itself to meet them head on. Sheryl Connelly, Ford's Global Consumer Trends and Futuring Manager, outlined some of the key forces at work in a recent industry event organised by Ricardo, with support from PBS Detroit.

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