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Tech leadership plays ‘astounding’ role in brand value

The latest BrandZ Top 100 Most Valuable Global Brands ranking suggest that the perception of technology leadership and a brand's ability to make the world a better place have a big impact on brand value. By Megan Lampinen

Making the world a better place isn't just a laudable mission from an ethical standpoint - it's also great for brand value. If you can convey the message correctly, that is.

This is one of the top factors impacting brand value, according to the latest BrandZ Top 100 Most Valuable Global Brands ranking.

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https://www.automotiveworld.com/articles/tech-leadership-plays-astounding-role-in-brand-value/

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