Tesla's lack of marketing leads to model confusion

Tesla's model range may be small but a number of consumers are confused about the Model 3's role in the line-up - enough to see some impact on the order book. By Megan Lampinen

Tesla has long taken pride in its ability to sell thousands of models without paying for advertising. However, that lack of advertising may be behind some serious customer confusion with the model line-up.

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Tesla’s lack of marketing leads to model confusion

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