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Third time lucky: PSA secures CK Birla expertise for latest India foray

PSA is putting aside previous setbacks as the Indian market is too important to ignore, writes Megan Lampinen

It's India or bust for PSA, as promised by Carlos Tavares last April. The OEM may have had a rocky road of its Indian attempt in the past but the market is back on the radar under the Push to Pass roadmap, and it's moving ahead quickly.

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