Time for a new generation of in-car voice control technology

The modern automotive cockpit is sophisticated and loaded with smart technologies; however, it has little value if the driver finds it difficult to use. In-vehicle infotainment (IVI) is the front line in offering a better user experience (UX) to drivers and passengers, and the automotive industry is keen to provide a seamless UX to a customer base that already enjoys a polished mobile UX every day.