Toyota—finally making waves in EVs

Having led the market in hybrids for many years, with the Prius almost synonymous with the segment, Toyota has been somewhat behind the curve with regard to electric vehicles (EVs). It has seen the Chinese in general, but also Tesla and its European competitors, steal a lead here. Although it is not giving up on hybrids, and still sees potential for fuel cells, it has now recognised it needs to move further and faster into EVs.