Transportation becoming the ultimate subscription service

Since launching in 2012, Lyft has positioned itself as one of the world’s biggest ride-hailing companies and firmly as Uber’s biggest competitor in the American and Canadian markets. Having begun as a ride-sharing program at the University of Cornell, Lyft has grown from its nascent days of Zimride into a billion-dollar company that boasts a coverage of 80% of the United States.

But, looking forward, as the concept of Mobility as a Service (MaaS) becomes an ever more popular and profitable business model, it is perhaps time for companies in this field to not think in terms of expansion, but rather in terms of innovation. At Lyft, this innovation has been sketched out on a roadmap from the electric scooter to the Level 5 autonomous vehicle, as Jody Kelman, Product Lead on Lyft’s Self-Driving Platform Team, explained to Automotive World.