Truckmakers must define their role in connected service space

Connected and digital technology is rapidly rewriting the rules of the game for trucking. As trucks become smarter, both automakers and fleet operators are seeking to leverage valuable data to boost their bottom line. Automakers that move quickly to capitalise on this trend could secure their place in an increasingly competitive landscape, tapping new revenue streams around data monetisation and service provision. Those that do not could find themselves out of the game completely.