Trump Administration’s Vision to Safety 2.0: too much power for OEMs and suppliers?

With the launch at the 2017 IAA in Frankfurt of the new fourth-generation Audi A8 – the first Level 3 vehicle to hit the market – the automotive industry has now embraced the transition from assistance to automation.

Driver assistance is fast becoming a preferred technology, influencing vehicle purchasing decisions. According to Frost & Sullivan’s recently concluded ADAS consumer survey, almost 50% of respondents either owned or have experienced core ADAS features such as AEB functionality, and consider ADAS to be an essential