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Via comes full circle with shared mobility services in Tel Aviv

After proving its worth worldwide, the ride-sharing provider is going back to base. Partnerships with Israeli public transport providers are in its sights. By Betti Hunter

Israel’s most populous city, Tel Aviv, is fast developing a reputation as a global leader in automotive technology and smart transportation. The nation as a whole is home to key trendsetters across the new mobility landscape, with many innovative companies and start-ups blazing trails into automation and electrification, automotive cyber security and artificial intelligence. According to a 2018 report by the IVC Research Center and law firm ZAG S&W, Israel’s auto and transportation tech industry raised over US$800m in venture capital funds in 2017. Global industry giants are now rushing to establish R&D centres within the country, with Daimler, General Motors and Ford all moving in.

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