In February 2023, the EU announced a US$250bn investment package: the Green Deal Industrial Plan (GDIP). Widely understood to be a response to the US Inflation Reduction Act (IRA), Ursula von der Leyen, President of the European Commission, called the GDIP a “once in a generation opportunity” to solidify the EU’s lead in low and zero carbon tech.
Road transport accounted for 77% of all greenhouse gas emissions in region in 2020, according to the European Environment Agency. This makes the automotive industry an obvious area for green investment and development.
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