2017 Chery International Business Events has come to a successful end in Shanghai, China. During the period, more than 200 Chery overseas dealers and nearly 30 global core medias participated in a series of activities one after another, including Chery Night, Shanghai Auto Show Media Day Press Conference, New Product Experience, Chery Party, etc. They were also invited to test drive Chery ARRIZO 5 SPORT, TIGGO 7 SPORT, new generation of TIGGO 5 and other 2.0 products, jointly witnessing 20 years’ achievements and glories since Chery’s establishment. Chery aiming at being an international first-class brand and continuous promotion of the globalization level is attracting more and more fans around world with comprehensively improved quality and a new brand image.
Since entering the overseas market in 2001, Chery has achieved a qualitative leap in brand, products, services and many other aspects after years of development, with steadily increased international influence. Chery brand has become known to every family gradually in the global market as a leading Chinese automobile brand.
Seizing the global market and continuously improving international level of products
In recent years, the international market competition has become increasingly fierce. Chery has ranked first in China’s passenger car export for 14 consecutive years. The export volume of Chery accounted for more than 30% of China’s total passenger car export over the same period. To further deepen the global layout and accelerate product structure adjustment, Chery has made continuous efforts to optimize products. With products including ARRIZO 5, ARRIZO 7, NEW TIGGO 3, TIGGO 5, TIGGO 7 and other new products entering overseas market, Chery has achieved synchronously lunching and switching, comprehensively optimized export product structureand promoted its global market competitiveness effectively in global market. Take March 2017 as an example. Chery’s new products accounted for 63.7% of Chery’s export and the product structure was optimized continuously, improving the brand premium capability and benefits of Chery in overseas market. In the first quarter of 2017, Chery exported 24160 automobiles totally, with an increase of 15.6% compared with that of last year and an increase of 38% in cumulative export volume.
Chery models have covered various overseas market segments. The car products group and SUV products group have been developed with the main brand of Arrizo and Tiggo respectively. Chery has brought high-quality automobile experience for more than 6 million consumers around the world.
Becoming “Moving brand” of Chinese industry through in-depth brand development
While accelerating product upgrading in overseas market, Chery is committed to deepening the localization strategy to promote brand building from “entering product” to “brand image”. Chery has promoted its overseas visibility and brand power significantly through sponsoring Chilean national football team, Argentinean football league, Egyptian soccer league, supporting Iranian sports business and other innovative marketing model, as well as supporting education, culture, disaster relief and other livelihood projects in overseas market. In the “Best Overseas Image” Enterprise Survey organized by the Information Office of the State Council, Chery automobile has been the champion among China’s manufacturing enterprises for two consecutive years, becoming a “moving brand” of Chinese industry in overseas market.
Upgraded service and steadily improved satisfaction
Adhering to the service concept of “customer-centric”, Chery improves the service system constantly, to create more convenient, more thoughtful, more attentive service brand. Chery promotes the overall service through the network construction, training, technical support and other measures. In the J.D.Power automotive product satisfaction survey, Chery scores 711 points for sales satisfaction (SSI), and scores 746 points for customer satisfaction (CSI), respectively ranking No. 10 and No. 6 of the industry, superior to many mainstream joint venture brands, obtaining the trust and support of the global consumers.
Up to now, Chery has covered more than 80 countries and regions, and established nearly 1,500 distribution outlets, harvesting a good international reputation through high-quality products and services, with the brand and product obtaining global certification. In 2017, 20-year-old Chery will show China’s auto brand style by strength, with more vitality competing with the world brand in the same stage. Chery will continue to strengthen product strength, and improve the service system, leading the global consumers to enjoy ”Fun to Drive” with a more stylish, intelligent, smart automobile experience.
