Four disruptions—Autonomous driving, Connected cars, Electrified vehicles, and Shared mobility—have become the hottest topics in the automotive industry in recent years. McKinsey’s 2019 ACES survey, which examined consumer mobility preferences worldwide, revealed that customers believe traditional OEMs are well qualified to drive innovation in these areas. That finding marks a big departure from previous surveys, where consumers stated that established OEMs lagged behind their Asian counterparts and start-ups in pursuing ACES trends.
Can established automakers truly gain the upper hand in the game of ACES? To answer this question, we took a close look at the 2019 survey results, including country-specific findings. Our analysis revealed that traditional OEMs are well positioned to become leaders in ACES because consumers have faith in their capabilities, particularly in Western markets. But all companies, including traditional OEMs, may encounter several challenges that could limit their gains from ACES.
The ACES survey
McKinsey’s 2019 ACES survey highlighted the urgency and importance of pursuing ACES trends. It involved more than 7,000 respondents in seven countries (China, France, Germany, India, Japan, the United Kingdom, and the United States) (Exhibit 1).1 These locations account for approximately two-thirds of annual global new car sales.
Our survey included more than 70 questions about ACES trends. It was designed to allow numerous data cuts, including those for city type, gender, age, level of education, and income.
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SOURCE: McKinsey & Company
