Ashok Leyland Ltd., flagship of the Hinduja Group, celebrates sales of 100,000 Dost LCV.
In less than 3 years since Ashok Leyland Ltd., flagship of the Hinduja Group, and Nissan formed a joint venture to manufacture LCVs, Ashok Leyland rolled-out the 100,000th DOST. They also unveiled Dost and its RUV’s (ready to use vehicles) such as Ambulance, Refrigerated container, Steel Container, Service-at-Site Van etc.
In less than 4 years, DOST has become the 2nd largest brand in its category; making it one of the fastest growing brands. It is today the largest volume brand in the Ashok Leyland portfolio, with customers, not just in India, but across countries like Sri Lanka, Nepal, Bangladesh, Myanmar, South Africa, Kenya, Tanzania, Mozambique, Malawi, Male, and UAE.
Speaking on the occasion, Mr. Vinod K Dasari, Managing Director, Ashok Leyland Ltd., said, ”DOST fulfills an important gap in our portfolio, and 100,000 DOST vehicles on-road, across 11 countries, is proof of good product design, solid engineering, and strong market acceptance. A DOST is sold every 6 working minutes, and it is already the no. 2 player in its segment. We are very confident about its future.”
Mr. Nitin Seth, President, LCV & Defence, said “Dost has fulfilled its promise of increased payload, improved fuel efficiency, class leading performance, comfort and safety; and can be experienced at 350 exclusive, and modern outlets across the country. Dost promises industry defining levels of ownership experience, thanks to a comprehensive customer-friendly service care package, that includes ‘BHAROSA’, an extended warranty of up to 3 years/1.5 lakh kms. This milestone marks the beginning of the next big growth chapter for us”.
