- New program of the Audi driving experience
- Development incubator for future professional race drivers
Audi has complemented the program of its Audi driving experience by a project for young drivers in motorsport. The Audi Sport racing academy promotes talented youngsters with assistance by mentors from the brand’s professional squad. The objective of the two-year program is for the participants to become professional race drivers themselves.
The Audi Sport racing academy promotes up to six talents per year. In Academy Meetings focused on specific topics, Audi offers the talents individual training programs including driver training sessions on ice and provides them with advice on athletic activities and nutrition. In addition, the instructors familiarize the youngsters with the technology of the race cars and impart appropriate ways of dealing with media, sponsors and the general public to them.
Race drivers Pierre Kaffer and Rahel Frey together with coordinator Sepp Haider support the young drivers as coaches. The young drivers develop their driving style at the Audi driving experience center in Neuburg an der Donau, the Driving Center Groß Dölln, on various European race tracks, and during ice training sessions in Finland and Sweden. Audi’s current RS and R models are the main cars used for training. The Audi TT cup and Audi R8 LMS race cars complement the line-up.
