Bright Box, the global vendor of Remoto Connected Car platform partnered with the MINI USA, a division of the BMW Group to develop a custom Mobile Communication Platform for the MINI community and the MINI USA team participating on MINI TAKES THE STATES, the legendary biennial MINI owners road rally.
This unique innovative product provided MINI owners with connected car services that enabled them to monitor various aspects of their vehicle’s performance during the seven day rally, connecting MINI enthusiasts to their vehicles via a mobile app.
MINI TAKES THE STATES (MTTS) is a consumer-based loyalty event that started simultaneously in Orlando, Florida, and Portland, Oregon on Saturday, July 14, 2018, and converged at Keystone Resort, Colorado on Friday, July 20.
As vendor of a turn-key connected car platform, Bright Box provided certified OBD dongles to be installed in the vehicles, a web-based control panel, and a customer app. The Сonnected Car platform was deployed in more than 700 vehicles during the rally. Combined with the Customer Retention Solution, this created a unique platform with aggregated customer and car information for MINI USA.
The Connected Car solution for MTTS 2018 allowed users to run a vehicle health check, see their vehicles’ dynamic data such as fuel consumption, range, engine temperature, door status, accelerometer data, detailed trip history.
In addition the solution offered MTTS route locations, location of other MTTS participants in a heat map, as well as MTTS news including an Instagram and Facebook share option. In addition, push-notifications to inform participants of special news was shared through the mobile app.
There have been six MTTS road trips starting with the inaugural rally in 2006. The seventh biennial MTTS rally traveled through America’s scenic backroads and byways. “We are pleased to be part of an international team to support this innovative project, using our technology to help make this epic road trip informative, engaging and fun for MINI fans.” said Robert Schuessler, Connected Car VP Europe Bright Box, member of Zurich Group.
About Bright Box Bright Box (100% owned by Zurich Insurance Group) is a global corporation that is specialized in solutions and platforms in the connected car sector. Bright Box provides a turn-key connected car platform Remoto (www.remoto.com) that links drivers to their cars, and the vehicles to car manufacturers (OEMs), dealerships and 3rd party service providers. Bright Box was declared one of the top five vendors in the Connected Car market from 2017 to 2021 by Technavio, and one of the top 300 companies in the Internet of Things field according to Berg Insight.
About MINI in the US MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 126 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of six unique vehicles.
