On November 16, 2018, the 6th Chery Latin America Marketing Forum inheriting the spirit of “Carry on, Move forward” was wrapped up in Ecuador. With the theme “New Challenge, New Idea”, for the purpose of building consensus, renovating ideas and achieving new breakthrough, the forum brought together the distributors from 8 Central and South American markets including Chile, Peru and Argentina, as well as more than 40 representatives from different markets, for a heated discussion on products, networks and digital marketing.
Under Chery’s international strategy of “going out and up”, the forum is particularly significant. It is a discussion building consensus and achieving breakthrough. Zhang Guibing, President Assistant of Chery indicated the direction at the forum: the international market is a broad market fundamentally different from single markets, efforts should be made to pool the strength of the market, the distributor and Chery, and Chery must keep achieving breakthrough in brand, products and marketing in order to achieve its goals.
According to Zhang Shengshan, General Manager of Chery International Central and South America, in the coming two or three years, 2.0 products represented by Arrizo and Tiggo is fundamental to the vitality of Chery. How to make distributors and overseas consumers know and recognize Chery’s 2.0 products, and how to sell 2.0 products well and enhance Chery’s brand reputation through 2.0 products are important topics of the forum. To make dealers keenly feel the changes of Chery products, Chery took test driving as the “first session” of the forum. On the tracks with different conditions, Tiggo 4, New Tiggo 4, New Arrizo 5 and Arrizo 6 competed with vehicles of other brands. Through the comparative test driving, the dealers felt that Chery products are superior to competing products, which boosted the confidence of the distributors and dealers.
Please click here to view the full press release.
SOURCE: Chery
