Days ago, J.D.Power Asia Pacific released the 2015 China Initial Quality Study (IQS)SM Report. Of the many candidate models, Chery E3 wins the first place in the compact car segment. Of the 10 award-winning cars in IQS, 8 are JV brands. And Chery E3 represents the sole Chinese brand that wins the first place among compact cars. Another Chery model, Tiggo 3, wins No. 3 in the SUV segment and No. 1 among the Chinese brands, only after Hyundai IX25 and Honda Vezel.
When JV brands take the initial quality awards in almost all segments, Chery E3 and Tiggo 3’s success provides the best proof that Chery has considerably improved its product quality.
Coincidentally, AutoHome and Ipsos jointly released The 2015 Passenger Vehicle Initial Quality Report: Compact not long ago. In the report, Arrizo 7 and Arrizo 3 win the awards. Arrizo 7 ranks No. 12 among the more than 200 compact brands and No. 1 among the Chinese brands. Behind the series of quality upgrading, we can find Chery has greatly updated its system constructing capacity. Its V-shaped forward development process, which is up to the international standard, helps Chery reach the new height in product design, R&D, manufacturing and management. As far as product quality is concerned, Chery’s mainstream products have reached the standards of international brands.
The accomplishments made by Chery are also changing people’s bias against the quality of Chinese autos. By making painstaking pursuit of quality and technologies, strict control on product quality and continuous independent innovation, Chery’s product quality is winning trust and recognition from more and more consumers. It is believed that Chery will continue to having extraordinary market performance in the future competition.
