China’s largest press group—China Automotive News, a professional automobile media under the People’s Daily has recently held the Award Ceremony for Bestselling Models and Marketing Campaigns of 2015 in Beijing. The Chery New Tiggo 5 was honored as the “Bestselling Model of 2015” for its outstanding market performance and brand power, making Chery the only Chinese auto brand to win the award.
Based on the general performance of models on city roads, highways and ring roads, an evaluation committee – which comprised renowned Chinese experts, senior editors & reporters, professional drivers and consumer representatives – gave fair and balanced evaluation to imported, JV and Chinese models. The New Tiggo 5 was well received by the market for its strong power, rich configuration and ultra high sense of technology and quality.
Actually, in addition to the New Tiggo 5, the past models of Tiggo 5 also have remarkable performance in the global market since its launch. In China, the Tiggo 5 achieved monthly sales of over 10,000 units and won a collection of honors such as C-NCAP Five-star Crash Test Rating within less than one year of its launch. In overseas markets, after its launch in 2015, Tiggo 5 was nominated for “Best SUV of 2015” in Chile for its prominent advantage in such aspects as exterior design, interior craftsmanship, power and handling performance. It received a good market response in regions such as South America and the Middle East.
A succession of achievements shows Chery’s quality improvement in its new product development system. Chery’s product quality has been universally recognized by consumers and media in China and overseas. As Tiggo’s models keep soaring in the market, Chery will make new progress in globalization.
