On May 8 2017, Chery launched the ARRIZO 5, its first model under the company’s Strategy 2.0. The event took place at the Club House of the Gammarth Golf Residence in Tunisia. Counselor ZHAN Xiaobo from the Chinese Embassy in Tunisia, President HE Xiaoqing of Chery International, Shareholder Nouri Chaabane of STA Corporation, Chery’s partner in Tunisia, GM Moneim Boussarsar of STA Corporation, and almost 100 representatives of well-known local media were present at the event to witness the excellent quality of ARRIZO 5. The newly-launched ARRIZO 5, together with the QQ and E3, will form more a competitive product line to meet the diverse needs of Tunisian consumers.
The event venue was themed on China Red as the principal color. This perfectly matched the fashionable and dynamic nature of the ARRIZO 5. The fusion of China Elements in the model highlights the unique charm of Chery. In terms of space arrangement, the original background wall, ad board and road sign design convey a full of sense of modern technology. In addition to the lanterns with Chinese characteristics, the most lively scroll of urban life in China was featured. This highlighted and differentiated the launch of the ARRIZO 5 from others. The presentation also used 3D video which combined animation and geometric graphs to present the leading intelligent tech used throughout the ARRIZO 5. When the model drove between two large LED doors and moved slowly on the stage, the audience cheered loudly at the visual feast that was presented, which combined technology, quality and personality.
At the launch ceremony, President HE Xiaoqing of Chery International noted that the ARRIZO 5 will bring a better lifestyle on driving experience to consumers in Tunisia. Following a service philosophy that “focuses on clients”, Chery and STA Corporation will continue to provide Tunisian consumers with better-performance high-tech products, thus winning the trust and praise of even more Tunisian consumers. General Manger Moneim Boussarsar of STA Corporation said the company has the greatest confidence in the technical capacity and quality of the ARRIZO 5, believing it can effectively enhance the competitiveness of Chery products in the Tunisian market and satisfy the desires of Tunisian consumers with its most attractive appearance, high quality and wonderful cost-effectiveness.
The ARRIZO 5 represents Chery’s highest level of vehicle-manufacturing and takes a leading position in terms of appearance, space, configurations, safety, and so on. To date, the ARRIZO 5 has been launched in South America, the Middle East, Western Asia and Eastern Europe, winning several honors including the Technical Quality Award of China Brands, Best Model in the A-class Niche Market in Iran, and many plaudits. In addition, the ARRIZO 5 received the 2015 C-NCAP five-star safety certificate by achieving the highest score among all Chinese brand class-A cars after new regulations were adopted. Its quality and performance have been strictly tested and have won market recognition, thus becoming the benchmark model in the highly competitive sedan market.
Tunisia is a major overseas market for Chery, on which the company has always focused and expanded. In 2016, Chery became the first Chinese passenger vehicle brand to enter the Tunisian market with its QQ and E3 which were immediately favored by local consumers after they were launched. The launch of the ARRIZO 5 in Tunisia represents Chery’s powerful presence in the market. While enriching its product line, Chery will effectively increase its market share in Tunisia. Following the successful launch of the ARRIZO 5 into the market, Chery will continue to introduce a range of new Strategy 2.0 products to upgrade its product competitiveness and help to improve Chery’s local influence and consolidate its growth in Tunisia.
