Present for 27 years, the brand is a long-standing marketplayer in China, which is Citroën’s number-two market worldwide behind France, with more than 113.000 registrations in 2018 and as such is of considerable importance. In a particularly competitive market, owing to the number of carmakers and pressure on prices for mainstream brands, Dongfeng Citroën has kicked off the new year with major ambitions, driven by the SUV offensive – with three models launched in under 2 years, including New SUV C3-XR, currently in the launch phase – together with the modernisation of its sedans and the restructuring of its network.
01 – CHINESE DEBUT FOR AMI ONE CONCEPT – CITROËN FREES UP URBAN MOBILITY
From Geneva to Shanghai, with Ami One Concept, the first of two concept vehicles celebrating the centenary, Citroën expresses a new vision of urban mobility responding to new behaviour and the challenge of the energy transition. Since 1919, Citroën’s story has always mirrored its times, with non-conformist and revolutionary vehicles that have become icons in the hearts of motorists. A century later, the Brand is reinventing itself and unveiling to Chinese customers its uninhibited approach to urban mobility. Similar to the 2 CV in its day, Ami One Concept advocates the freedom of movement for all and possesses all the potential of an urban and popular automotive icon!
Ami One Concept is a free and responsible mobility solution particularly adapted to the issues of Chinese cities. A disruptive, trendy and protective object with an ultra-compact body and powered 100% by electricity, it enables two people to travel freely around the city. Ami One Concept places digital ressources at the heart of an affordable, simple and carefree mobility experience. Accessible to all (without a driving licence) and adapted to each person (“on demand” experience from 5 minutes to 5 years), and managed by a special mobile app, Ami One Concept will be exhibited in motion on the “La Maison Citroën” stand!
The concept vehicle illustrates Citroën’s vision of freedom in the city: #LibertyElectriCityMobility.
Please click here to view the full press release.
SOURCE: Citroën
