As an independent brand of Dongfeng Motor Corporation (DFM), Dongfeng Liuzhou Motor Co., Ltd. (DFLZ) owns Chenglong, a commercial vehicle brand and FurterLink, a passenger vehicle brand. It is an important R&D and manufacturing base of DFM, as well as an important part in DFM’s long-term development plan.
In early 2020 that saw the austerity of the automobile market, under DFM’s overall strategy, DFLZ has promptly resumed work and production in the crucial period of epidemic prevention and control, soared amid the market slump, shown tremendous sales strength, and created a brilliant model of commercial-passenger vehicles co-marketing.
On April 27, “DFLZ Chenglong & FurterLink Support YTO” Delivery Ceremony took place in Shanghai. 500 Chenglong H7 trucks and 6 New Lingzhi MPVs were instantly delivered to YTO, a renowned express company in China, marking a firmer step of DFLZ’s in commercial-passenger vehicles co-marketing.
Chenglong H7 and New Lingzhi M5, two key models purchased by YTO, are both representative models of DFLZ’s commercial and passenger vehicle brands.
As a representative heavy-duty truck and an express delivery star of DFLZ, Chenglong H7 has come out on top in market share and delivery volume. Based on new “full warranty service” and “commissioning service”, DFLZ’s commercial vehicles have offered express enterprises better service experiences. In 2019, Chenglong H7 won honors such as “2019 King of Express Delivery: Heavy-duty Truck” and “China Express Supplier Award”.
As a Chinese leading independent dual-purpose MPV with a history of nearly 20 years, Lingzhi has achieved cumulative sales of over 800,000 units and long been among the top three best-selling MPVs in China. It is applicable to all scenes such as commerce, family and cargo transport, and topped the Chinese MPV sales list in March and April 2020. The cooperation with an express enterprise marks a significant breakthrough of New Lingzhi in product deployment in the transportation field.
Facing the ups and downs of the automobile market in 2020, with the concept of “customer orientation”, DFLZ will seek innovative development. The maiden cooperation between DFLZ’s commercial vehicle distributor and passenger vehicle distributor is an innovative model of “commercial-passenger vehicles co-marketing”.
As one of DFM’s four independent brands, under DFM’s strategies of “great autonomy” and “great collaboration”, DFLZ has stuck to the concept of “quality and brand improvement” and achieved leaps in recent years. In the future, DFLZ will continue to uphold DFM’s core concept of “lightweight, electrification, intelligentization, interconnection and sharing”, seek innovative development in the 3.0 era under DFM’s unified arrangement, and deepen the deployment and development of commercial and passenger vehicles in industrial segments such as logistics and transportation, to achieve greater breakthroughs in the commercial vehicle and passenger vehicle markets.
SOURCE: DONGFENG
