Geotab Inc. and its affiliates (“Geotab”), a global leader in connected transportation solutions, today introduced Driver Risk Insights, an AI-powered enhancement within the Geotab Safety Center that provides fleet managers with a new level of visibility into individual driver risk factors. By shifting the focus from vehicle-based data to driver-specific analysis, this advancement enables fleets—especially those with shared vehicles—to assess and predict collision risk at the driver level rather than the vehicle level. This more precise understanding of driver behavior allows for targeted safety interventions, helping to reduce accidents, lower costs, and improve overall driver performance.
With large truck crashes rising 49% over the past decade and insurance costs surging, fleet managers are under increased pressure to improve safety and mitigate risk. Driver Risk Insights now enables personalized, driver-focused analytics to:
- Assess the likelihood of a collision, providing a percentage-based collision risk probability per driver based on driving behaviors and historical trends.
- Benchmark driver performance with similar drivers within their fleet or across different fleets using Geotab’s extensive anonymized aggregate data set.
- Deliver proactive coaching via the Geotab Drive App, giving drivers feedback and empowering them to improve safety habits to protect themselves and help achieve fleet key performance indicators (KPI).
“Fleets can’t afford to rely only on reactive safety measures,” said Sabina Martin, Vice President of Product Management at Geotab. “With AI-powered Driver Risk Insights, we’re giving fleet managers and drivers a predictive edge—helping them prevent collisions before they happen, reduce costs, and create a culture of continuous safety improvement.”
SOURCE: Geotab
