PRESTIGIOUS INDIVIDUAL CHOICES
DS INSPIRATION OPERA – ALEZAN BROWN NAPPA LEATHER
DS Automobiles has more choices to offer prospective DS 7 CROSSBACK customers, with a new interior colourway for the DS Inspiration OPERA: Alezan Brown Nappa leather with watchstrap design. This is a no-cost option on the Ultra Prestige model, where the Opera Inspiration has been Art Black, and customers can now specify the new DS Inspiration OPERA Alezan Brown Nappa leather with watchstrap design for a £2,750 option if chosen for a Prestige model.
DS CONNECTEDCAM
DS ConnectedCAM is now available as part of the Premium Safety pack (standard on Ultra Prestige), and is also available as a stand-alone option on this trim level.
DS ConnectedCAM is a camera system built into the base of the interior rear-view mirror and is independent of the on-board infotainment system. It uses full HD GPS technology and has a built-in memory card of 16 GO to store photos. A Wi-Fi connection allows data to be transferred from the camera to a smartphone.
The camera allows the driver to:
- Take a photo of the area outside the vehicle.
- Share content (photo and video) on social media and by email.
- Have access to video recording in the event of an accident (30 seconds before and one minute afterwards).
- The system works using an ON/OFF button and a button to start recording and automatically share photos.
The Premium Safety pack now includes DS ConnectedCAM and the following features:
– Active blind spot detection
– Lane keeping assist
– Extended traffic sign recognition
– Driver attention alert
– DS Connected Pilot
– DS ConnectedCAM
Available on PERFORMANCE Line models for £1,450, Prestige models for £750 and £400 on the Ultra Prestige model, as the other features are already equipped as standard.
STAND-ALONE OPTIONS
To reinforce personalisation on DS 7 CROSSBACK, several options will now be available as stand-alone options (and not only BE part of the packs) and include:
- Webasto – heater controlled by remote control and smartphone – £600 on PERFORMANCE Line, Prestige and Ultra Prestige models
- Extended bi-zone automatic air-conditioning – £200 on PERFORMANCE Line, Prestige and Ultra Prestige models
- Remote tailgate opening with key & handsfree locking (loaded arm access) and keyless entry & start – £850 on PERFORMANCE Line, £400 on Prestige models and is standard on Ultra Prestige models
- Electric panoramic sunroof including inox roof bars – £1,200 on Elegance, PERFORMANCE Line and Prestige models, standard on Ultra Prestige models
DS 7 CROSSBACK is also the best-selling premium C SUV in France and has been so, consecutively for the last three months.
About DS AUTOMOBILES
A French brand born in Paris, DS was founded on 1 June 2014. Its ambition is to embody French luxury know-how in the Automotive industry. Driven by its outstanding heritage and avant-garde spirit, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.
Designed for customers looking for a means to express themselves as individuals, the DS Collection comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 5 and DS 7 CROSSBACK. The models in the DS range stand apart through their avant-garde design, refinement and attention to detail, advanced technology and dynamic serenity.
DS 7 CROSSBACK, the SUV featuring Parisian-style innovation and savoir-faire, ushers in the second generation of DS models. Committed to high-performance hybrid and electric cars, the Brand will launch the DS 7 CROSSBACK E-TENSE 4×4, the hybrid powertrain by DS, in 2019.
DS 7 CROSSBACKis available from a dedicated network, in DS Stores and DS Salons. DS also has a flagship store, DS WORLD PARIS, 33 rue François 1er in Paris, France.
DS represents a brand experience that goes beyond the products to include ONLY YOU, a collection of exclusive services.
