FCA Canada today reported April 2017 sales of 27,373 vehicles, down 9 per cent as compared with sales in April 2016 of 30,064.
Retail sales were 19,250 units in April 2017, down 3 per cent from April 2016. FCA Canada fleet sales were 8,123 units (down 20 per cent from April 2016).
Sales Highlights
The Ram brand posted an 11 per cent sales increase as compared with the same month last year. April 2017 Ram pickup sales grew by 10 per cent to 9,883 units, versus the 8,956 sold in April 2016. Last month, at the New York International Auto Show, Ram announced a pair of new “factory-custom” models: the boldly coloured Ram 1500 Sublime Sport and the Ram 1500 Rebel Blue Streak.
In April 2017, the award-winning, Canadian-made, Chrysler Pacifica minivan enjoyed its best sales month since launch, with 757 examples sold. Overall, Chrysler brand sales were up 31 per cent versus the same month last year.
For the Dodge brand, the versatile Journey crossover and made-in-Canada Challenger were sales highlights. Offering the value and utility Canadian families demand, Journey sales rose 30 per cent in April 2017, versus April 2016. Month-over-month Dodge Challenger sales increased 12 per cent. Momentum is sure to continue behind the iconic muscle coupe following last month’s introduction of the Challenger SRT Demon, equipped with the world’s most powerful factory-production V-8, making 840 horsepower.
Sales Chart
FCA CANADA Sales Summary March 2017
*Reflects New Methodology
| Month Sales | Vol % | CYTD Sales | Vol % | |||
| Model | Curr Yr | Pr Yr | Change | Curr Yr | Pr Yr | Change |
| Compass | 207 | 549 | -62% | 449 | 1,469 | -69% |
| Patriot | 480 | 1,013 | -53% | 1,464 | 2,790 | -48% |
| Wrangler | 1,343 | 1,946 | -31% | 4,876 | 6,059 | -20% |
| Cherokee | 1,797 | 3,082 | -42% | 8,391 | 10,284 | -18% |
| Grand Cherokee | 1,801 | 1,968 | -8% | 5,324 | 5,463 | -3% |
| Renegade | 253 | 481 | -47% | 1,375 | 1,596 | -14% |
| JEEP BRAND | 5,881 | 9,039 | -35% | 21,879 | 27,661 | -21% |
| 200 | 992 | 595 | 67% | 2,693 | 1,624 | 66% |
| 300 | 429 | 826 | -48% | 1,498 | 1,754 | -15% |
| Town & Country | 0 | 228 | -100% | 5 | 2,285 | -100% |
| Pacifica | 757 | 19 | New | 2,101 | 24 | New |
| CHRYSLER BRAND | 2,178 | 1,668 | 31% | 6,297 | 5,687 | 11% |
| Dart | 253 | 125 | 102% | 515 | 582 | -12% |
| Charger | 613 | 627 | -2% | 1,524 | 1,729 | -12% |
| Challenger | 525 | 469 | 12% | 1,503 | 995 | 51% |
| Viper | 3 | 16 | -81% | 13 | 28 | -54% |
| Journey | 1,738 | 1,332 | 30% | 6,251 | 4,886 | 28% |
| Caravan | 5,013 | 6,385 | -21% | 16,239 | 15,295 | 6% |
| Durango | 358 | 807 | -56% | 2,257 | 2,467 | -9% |
| DODGE BRAND | 8,503 | 9,761 | -13% | 28,302 | 25,982 | 9% |
| Ram P/U | 9,883 | 8,956 | 10% | 31,685 | 31,664 | 0% |
| ProMaster Van | 283 | 358 | -21% | 1,391 | 885 | 57% |
| ProMaster City | 170 | 35 | 386% | 456 | 832 | -45% |
| RAM BRAND | 10,336 | 9,349 | 11% | 33,532 | 33,381 | 0% |
| Giulia | 30 | 0 | New | 55 | 0 | New |
| Alfa 4C | 10 | 15 | -33% | 15 | 38 | -61% |
| ALFA BRAND | 40 | 15 | 167% | 70 | 38 | 84% |
| 500 | 135 | 76 | 78% | 588 | 308 | 91% |
| 500L | 6 | 32 | -81% | 28 | 122 | -77% |
| 500X | 132 | 124 | 6% | 468 | 249 | 88% |
| Spider | 162 | 0 | New | 298 | 0 | New |
| FIAT BRAND | 435 | 232 | 88% | 1,382 | 679 | 104% |
| TOTAL FCA CANADA | 27,373 | 30,064 | -9% | 91,462 | 93,428 | -2% |
| Total Car & MPV | 8,898 | 9,413 | -5% | 27,020 | 24,784 | 9% |
| Total UV’s | 8,109 | 11,302 | -28% | 30,855 | 35,263 | -13% |
| Total Truck & LCV | 10,336 | 9,349 | 11% | 33,532 | 33,381 | 0% |
*Method of Determining Monthly Sales
Beginning with the July 2016 sales report, FCA Canada sales numbers have been calculated using a new sales reporting methodology, which is described in more detail in the explanatory note issued on September 1, 2016. Sales by dealers are derived from the New Vehicle Delivery Report, or NVDR system and reported upon the first sale reported in the NVDR system. Under the new reporting methodology, fleet sales are recorded as sales upon shipment by FCA Canada of the vehicle to the customer or end user. The updated monthly sales figures are available on the FCA US media website at www.media.fcanorthamerica.com.
