FCA Canada today reported sales of 21,627 units, down 20 per cent compared with sales in August 2015 of 26,995. Through the year, total sales of 199,693 units are down 2 per cent compared with 202,963 sold during the same time period last year.
FCA Canada retail sales of 18,015 were down 19 per cent in August, while fleet sales of 3,612 were down 22 per cent year-over-year.
Sales Highlights
Jeep® Grand Cherokee sales were up 33 per cent in August 2016 with 1,335 units sold, compared with 1,001 sold in August of 2015. Canada’s most awarded SUV recently expanded its lineup with an all-new Trailhawk model, the most capable Grand Cherokee ever, featuring a host of standard off-road capability features, including a unique Quadra-Lift air suspension, Selec-Speed Control with Hill-ascent and Hill-descent Control, skid plates, Kevlar-reinforced off-road tires, red tow hooks and an anti-glare hood decal.
The all-new, made-in-Canada Chrysler Pacifica continues to gain momentum with August 2016 sales of 401 vehicles, a month-over-month gain of 129 units versus July 2016. Built at the Windsor Assembly Plant (WAP) alongside the award-winning Dodge Grand Caravan, Pacifica continues FCA’s leadership in the minivan segment. Seven out of every 10 minivans sold in Canada in 2015 were built at WAP. Pacifica brings 40 new minivan firsts to its segment, including a pending Hybrid model.
Two members of the award-winning Dodge family enjoyed year-over-year sales gains in August 2016. First, the Brampton, Ontario-made Dodge Challenger saw sales of 225 units, an increase of 18 per cent, versus August 2015. For 2017, Challenger adds an all-new fourth-generation Uconnect system featuring new smartphone integrations for Apple CarPlay, Android Auto and new multi-touch gestures with pinch, tap and swipe capability. The Dodge Durango also surpassed its August 2015 sales, with 501 units sold in August 2016, an increase of 24 per cent. Available new options on the Durango R/T model for 2017 include a new hand-wrapped soft-touch instrument panel with red accent stitching (late availability) for an upgraded look and optional black roof rails for maximum utility.
Sales Chart
| FCA CANADA Sales Summary August 2016 | ||||||
| Reflects Restated Sales | ||||||
| Month Sales | Vol % | CYTD Sales | Vol % | |||
| Model | Curr Yr | Pr Yr | Change | Curr Yr | Pr Yr | Change |
| Compass | 173 | 247 | -30% | 3,348 | 2,419 | 38% |
| Patriot | 719 | 1,007 | -29% | 6,187 | 7,393 | -16% |
| Wrangler | 1,332 | 1,785 | -25% | 13,804 | 14,913 | -7% |
| Cherokee | 2,628 | 3,464 | -24% | 22,340 | 20,335 | 10% |
| Grand Cherokee | 1,335 | 1,001 | 33% | 11,061 | 7,973 | 39% |
| Renegade | 229 | 306 | -25% | 2,859 | 1,035 | 176% |
| JEEP BRAND | 6,416 | 7,810 | -18% | 59,599 | 54,068 | 10% |
| 200 | 1,000 | 1,136 | -12% | 5,490 | 8,331 | -34% |
| 300 | 142 | 44 | 223% | 3,078 | 3,404 | -10% |
| Town & Country | 37 | 1,748 | -98% | 2,735 | 6,615 | -59% |
| Pacifica | 401 | 0 | New | 923 | 0 | New |
| CHRYSLER BRAND | 1,580 | 2,928 | -46% | 12,226 | 18,350 | -33% |
| Dart | 81 | 199 | -59% | 1,019 | 2,392 | -57% |
| Avenger | 0 | 0 | 0 | 5 | -100% | |
| Charger | 132 | 142 | -7% | 2,883 | 3,641 | -21% |
| Challenger | 225 | 190 | 18% | 2,571 | 2,297 | 12% |
| Viper | 1 | 4 | -75% | 40 | 105 | -62% |
| Journey | 1,852 | 2,997 | -38% | 11,469 | 17,197 | -33% |
| Caravan | 4,044 | 4,560 | -11% | 36,817 | 30,604 | 20% |
| Durango | 501 | 404 | 24% | 4,789 | 2,768 | 73% |
| DODGE BRAND | 6,836 | 8,496 | -20% | 59,588 | 59,009 | 1% |
| Ram P/U | 6,399 | 6,949 | -8% | 63,694 | 62,893 | 1% |
| Cargo Van | 0 | 14 | -100% | 0 | 830 | -100% |
| ProMaster Van | 160 | 132 | 21% | 1,702 | 1,925 | -12% |
| ProMaster City | 56 | 193 | -71% | 1,209 | 1,464 | -17% |
| RAM BRAND | 6,615 | 7,288 | -9% | 66,605 | 67,112 | -1% |
| Alfa 4C | 9 | 27 | -67% | 53 | 74 | -28% |
| ALFA BRAND | 9 | 27 | -67% | 53 | 74 | -28% |
| 500 | 88 | 315 | -72% | 696 | 2,211 | -69% |
| 500L | 12 | 33 | -64% | 222 | 1,767 | -87% |
| 500X | 37 | 98 | -62% | 598 | 372 | 61% |
| Spider | 34 | 0 | New | 106 | 0 | New |
| FIAT BRAND | 171 | 446 | -62% | 1,622 | 4,350 | -63% |
| TOTAL FCA CANADA | 21,627 | 26,995 | -20% | 199,693 | 202,963 | -2% |
| Total Car & MPV | 6,206 | 8,398 | -26% | 56,633 | 61,446 | -8% |
| Total UV’s | 8,806 | 11,309 | -22% | 76,455 | 74,405 | 3% |
| Total Truck & LCV | 6,615 | 7,288 | -9% | 66,605 | 67,112 | -1% |
Beginning with the July 2016 sales report, FCA Canada Sales numbers have been calculated using a new sales reporting methodology, which is described in more detail in the explanatory note issued earlier today. Sales by dealers are derived from the New Vehicle Delivery Report, or NVDR system and reported upon the first sale reported in the NVDR system. Under the new reporting methodology, fleet sales are recorded as sales upon shipment by FCA Canada of the vehicle to the customer or end user.
