FCA Canada today reported first-quarter 2021 total sales of 46,077 vehicles, an increase of 4% from 44,140 sold in Q1 2020. For the calendar year, retail sales are up 28% versus this time last year.
“As the new sales year opened, our dealerships nationwide remained focused on customer care, safety and enhanced sales and service convenience, as evidenced by a double-digit boost in retail sales,” said David Buckingham, President and CEO, FCA Canada. “Jeep® and Ram brand vehicles led the way for Canadian consumer interest. Jeep will continue to be a driving force throughout the year, with the arrival of several new models, including the brand’s first plug-in hybrid, Wrangler 4xe.”
For Q1 2021, Jeep brand total sales of 14,955 represent a 33% increase compared with the prior year. Jeep Cherokee, Gladiator and Wrangler saw sales increases of 80%, 64% and 23%, respectively. Looking specifically at Jeep brand retail sales, there was an increase of 49% for the quarter.
The all-new Jeep Wrangler 4xe, the brand’s first plug-in hybrid, as well as Jeep Grand Cherokee L, will arrive in dealerships in the second quarter. In the second half of 2021, the all-new 2022 Wagoneer and Grand Wagoneer will arrive in the large SUV segment as a premium extension of the Jeep brand.
Ram brand started 2021 strong with total sales up 8% for the quarter with 22,110 trucks sold, compared with 20,530 sold in the same timeframe of 2020. Looking specifically at Ram pickup trucks, there was an 11% increase in sales with 21,367 trucks sold, compared with 19,179 sold in Q1 of the prior year. In terms of retail sales, Ram brand sales were up 13% from the same time in 2020.
Ram 1500 was awarded Best Full-size Pickup Truck in Canada for 2021 by the Automobile Journalists Association of Canada (AJAC) and Ram 1500 was the only pickup to earn a 2021 IIHS Top Safety Pick rating.
Chrysler brand sales were up 170% in Q1 with 2,360 vehicles sold compared with the prior year.
Alfa Romeo brand sales of 173 vehicles, represent a 50% increase compared with Q1 results from the prior year.
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SOURCE: Stellantis
