It was 12 March 1947 when Enzo Ferrari revved up the engine of the 125 S, the first car to bear his name. The history of the modern Ferrari began with that test drive on the roads around Maranello. What was then a small factory born from a dream – to create an exclusive racing car in a country that was rising from the ashes of war – has over the years become the symbol of Brand Italy around the world. Seventy years later, on this symbolic day, Ferrari is kicking off the official celebrations for its anniversary.
The celebrations begin with an evocative video that sees the 125 S once again pass through the gates on Via Abetone Inferiore and deliver an ideal witness to the LaFerrari Aperta, an icon that represents the company’s anniversary.
During 2017, over 60 countries will host events that will allow the marque’s customers and enthusiasts to enjoy some unique experiences, developed according to the concept of “Driven by Emotion”, that same credo that has always been one of the pillars on which the history of Ferrari has been built. “Driven by Emotion” is a tribute to the importance that for over 70 years the Prancing Horse has given to emotions: those related to driving, which for Ferrari should be constantly engaging and rewarding; style-related ones, in the case of Ferrari universally appreciated and recognised all over the world; and innovation related ones, with pioneering technological solutions that surprise and amaze with each new Maranello creation.
The celebratory events will begin on 12 March, culminate over the weekend of 9 and 10 September, at Maranello, and be accompanied by other initiatives that pay homage to the history of the Prancing Horse. These include an exhibition organised together with the Design Museum of London at the Ferrari Museum due to open in May and the first “Cavalcade Classiche”.
A dedicated website will accompany the celebrations taking place during the year and recount the moments and characters that have marked the history of the company. It is accessible at www.ferrari70.com. Ferrari’s official Facebook, Twitter and Instagram social channels will of course be active and involved in order to update millions of followers on every second of the festivities.
