New FUSO truck range targeted to give “wider choice for customers”: Newly developed for growth markets in Asia, Africa, the Middle East, and Latin America
- FUSO committed to extending market leadership in Indonesia, the company’s largest export market
- Total of seven trucks on display: Show running September 18-28, 2014, at the Jakarta International Expo, Kemayoran, Jakarta.
Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicles manufacturers, today unveiled its all-new FUSO truck range for the Indonesian market at the 22nd Indonesia International Motor Show 2014 (IIMS 2014), one of Southeast Asia’s largest automobile exhibitions. In addition to the Canter (local name: Colt Diesel) truck on display, the company is exhibiting six all-new FUSO truck models, ‘FJ’ (GVW: 25 tons) and ‘FI’ (GVW: 12 tons) (reference exhibit) trucks. The IIMS 2014 is held at the Jakarta International Expo, open September 18-28, 2014.
Speaking at MFTBC’s press conference, Dr. Albert Kirchmann, MFTBC President & CEO, said: “The new FUSO truck range is one successful example of various product projects underway. As a result of our intense market research and stringent testing, we have developed a robust premium truck which even goes beyond the expectations from our customers in Indonesia.”
Referring to the company’s overall success in the market, Dr. Kirchmann continued: “The all-new FUSO truck range will play a key role under our product offensive to extend our leadership in Indonesia and represents the brand’s long-term commitment to the market.”
Total of seven FUSO trucks on display
- FJ 2523R 6×2 Super-long cargo, wing body
- FJ 2523R 6×2 Heavy tanker
- FJ 2523R 6×2 Chassis and cab, chromed chassis
- FJ 2528M 6×4 Heavy mixer
- FJ 2528M 6×4 Chassis and cab
- FI 1217 4X2 Tipper (reference exhibit)
- FE 71 Colt Diesel Mobile beverages shop, joint promotion with Suntory Garuda Beverage
All-new robust FUSO trucks continuing its debut in Asia and Africa
Newly developed the for growth markets, the robust FUSO truck range has now reached land in Indonesia, FUSO’s largest export market and Southeast Asia’s largest economy. With the new range of trucks, the company aims to fuel additional momentum in Indonesia where FUSO has established itself as the leading commercial vehicle brand.
The new FUSO trucks have already been introduced in Kenya, Sri Lanka, Zambia, Tanzania, Zimbabwe, Bangladesh, Brunei, and now in Indonesia.
“More choice for customers”: All-new robust FUSO models rolling out to more than 10 markets in Asia and Africa in the first phase
The all-new FUSO truck range comprises 5 new models in total, the medium-heavy-duty (GVW 25-49 tons referred to as ‘FJ’, ‘FO’, and ‘FZ’) and the light-medium-duty (GVW 9-16 tons referred to as ‘FA’ and ‘FI’) thus providing more choice to customers. These trucks, models varying by markets, are exported and sold through MFTBC’s global network in Asia and Africa in the first phase, with plans for further roll-out in markets like the Middle East and Latin America.
The FUSO brand in Indonesia
FUSO is the number one commercial vehicle brand in Indonesia in the overall truck and bus segment. In the light-duty truck segment (5-8 tons GVW) served by the Colt Diesel, the company continues lead the market with a share of 53.1% percent (January-December 2013). Over the past five years, the company has sold over 280,000 units in Indonesia, including light-duty trucks, medium-heavy-duty trucks and light-duty bus chassis.
The company has reached its one millionth sales milestone in 2013 since its market entry in 1970. Mitsubishi Fuso products for Indonesia are distributed by P.T. Krama Yudha Tiga Berlian Motors (KTB). MFTBC holds 18% of KTB shares.
