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IAA Frankfurt: Magna shares its vision for future mobility

Magna supports automakers today while developing advanced tech for the future

Magna is a technology company helping to define and create the future of mobility. As the company delivers innovative products and systems for today it is also developing advanced technologies for the future. The 2019 Frankfurt International Motor Show presents an ideal forum to share the company’s vision for the evolving mobility ecosystem. Come visit Magna at Hall 8, Booth D26, to learn what makes Magna different from all other automotive suppliers.

Magna focuses on four key areas of mobility:

Autonomy – autonomous technology is shifting how we move, work and even play. See how Magna’s ADAS technologies are shaping an autonomous future and improving lives.

Electrification – electrification won’t happen overnight – and getting there requires more than a single solution. Automakers require modular and scalable electrified powertrain systems to reduce complexity and to power a range of vehicles.

Smart Mobility – as cities and roads change, how we use cars will change too. Magna’s smart mobility seating concept is just one example that shows how vehicles can be used and shared differently by making them more adaptable to varying needs – from ride-sharing and family travel to cargo delivery.

Lightweighting – Magna is leveraging new materials and our body and structures expertise to help make vehicles lighter, which contributes to a future mobility world that is autonomous, electric and smart.

“From vehicle function to driver experience, the definition of ‘car’ is radically changed from what it was a mere generation ago,” said Swamy Kotagiri, Chief Technology Officer Magna International or Don Walker, Chief Executive Officer Magna International. “It no longer suffices to say cars use technology because today’s cars are technology – and there is much more to come. In this new era of rapidly advancing mobility, everything Magna pursues – from creating systems and products to offering industry-leading perspectives – enables new mobility technologies to perform at the highest possible levels.”

In addition to the technology exhibits, during IAA’s public days Magna will focus on talent acquisition and recruiting at its booth, a complement to the company’s Engineer/Code Your Way to a Job campaign, an initiative that focuses on engineering and technical opportunities at Magna.

SOURCE: Magna

https://www.automotiveworld.com/news-releases/iaa-frankfurt-magna-shares-its-vision-for-future-mobility/

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