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IIHS expands social media presence to Facebook

The Insurance Institute for Highway Safety has for decades been a trusted source of information about ways to reduce deaths, injuries and property damage from crashes. Now IIHS is bringing that sought-after knowledge to a new medium by launching a Facebook page. “Facebook is one of our top referring sites, as the news media and … Continued

The Insurance Institute for Highway Safety has for decades been a trusted source of information about ways to reduce deaths, injuries and property damage from crashes. Now IIHS is bringing that sought-after knowledge to a new medium by launching a Facebook page.

“Facebook is one of our top referring sites, as the news media and the public share our research,” says Russ Rader, IIHS senior vice president for communications. “We hope to enhance that reach by introducing an official page that adds to our existing social media presence on Twitter and YouTube.”

The IIHS website remains the definitive repository for the Institute’s information, including comprehensive vehicle ratings, fatality statistics, Q&As on key highway safety issues and the archive of the IIHS newsletter, Status Report.

The IIHS Facebook page can be found at facebook.com/iihs.org. The Twitter handle is @IIHS_autosafety. The IIHS YouTube channel can be found at youtube.com/user/iihs.

https://www.automotiveworld.com/news-releases/iihs-expands-social-media-presence-facebook/

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