Infineum is pleased to announce the launch of its official WeChat account. Through WeChat, the most popular and multifunctional social media platform in China, Infineum will share company news, business updates and recruitment information. The new account will align with existing global communication channels to facilitate more dynamic communication in the China market.
“Therefore, it is of extreme importance to strengthen communication and mutual understanding with the China market, helping us to improve our collaboration with local stakeholders.” said Mr. Limin Fu, Infineum China Managing Director.
“Through the launch of our new WeChat account, we aspire to approach a wide target audience including clients, partners and local talents. We also hope to drive technological innovation and sustainable development of China’s lubricant industry, using our experience, expertise and insights in different countries and industries.”
Since its launch in June, Infineum’s official WeChat account has received attention from across the lubricants and fuels industry in China. Divided into three sections, the account is designed to meet the differing needs of followers; they are invited to learn about Infineum’s regional capabilities, as well as basic information in the About Us section; industry trends, forums and relevant news in the Industry Insight section; and recruitment information about the working environment and culture in the Talent section.
Followers can log on to Infineum’s official website: Infineum.com (http://infineum.com/) via its WeChat account to learn about the company’s latest news. In addition, they can also visit the organisation’s knowledge-sharing website: InfineumInsight.com (http://www.infineuminsight.com/), through which Infineum shares current trends and challenges facing the global transportation industry, and the latest innovations in lubricant and fuel additive technology.
Talent recruitment is also one of the key objectives of Infineum’s WeChat account. Expanding significantly in China, Infineum has made a series of notable investments in the country in recent years, including the establishment of new sites in Shanghai and Zhangjiagang. Consequently, finding the right local talents is the foundation of success for the business as further investment continues into the future.
As a joint venture of ExxonMobil and Shell, Infineum has more than 80 years’ of experience in the additive industry and is one of the leading global additive suppliers for lubricant and fuel. Since its establishment in 1999, Infineum has been committed to delivering its brand promise of Performance You Can Rely On by providing innovative fuel and lubricant additives to the transportation industry.
