INFINITI has launched a new TV campaign in the U.S. called “Start Your Own Legacy Summer Sales Event,” directed by Academy Award-nominated director Craig Gillespie. The campaign challenges the notion “if it’s not German, it’s not luxury performance” by taking INFINITI’s SUVs to Germany’s famous Bilster Berg automotive proving grounds.
At the track in Germany, INFINITI unleashes the all-new QX50 mid-size crossover, the 7-passenger QX60 crossover and the full-size QX80 SUV to demonstrate INFINITI’s legacy of design and power. The crossovers and SUVs upend the traditional notion of luxury with modern styling and cutting-edge technology, along with a thrilling performance.
“To highlight INFINITI’s legacy of luxury performance, we wanted to visit our competitor’s home turf,” said Phil O’Connor, director of marketing communications and media at INFINITI USA. “This summer, on one of Germany’s exclusive, world-renowned automotive proving grounds, our SUVs demonstrated how they successfully pair technology and performance with the features and capability that families expect with luxury SUVs.”
Read the complete release here.
